Project Overview
Wateen (derived from the Arabic word, signifies the primary blood vessel in the heart) symbolizing vitality and connectivity. Just as this vessel sustains life by distributing essential nutrients, Wateen serves as the pivotal link uniting various beneficial services to Micro, Small, and Medium Enterprises (MSMEs). Initiated by GWC, Wateen aims to empower MSMEs by providing them with an array of essential services needed for their growth and success.
Client:
GWC®
Year:
2023
Scope of work:
Brand Strategy | Branding