Project Overview
In the 1950s, Qatari artisan Jassim Al Saigal crafted his signature creation, Halwa Al Saigal, a delicacy that soon became a symbol of perfection across Qatar and the GCC.
Today, his grandchild carries this legacy forward, breathing new life into Halwa Al Saigal with values rooted in family and tradition. Every bite is a journey of nostalgia, evoking the roots, places, and rituals that shaped its timeless story.
Client:
Halwa Al Saigal®
Year:
2022
Scope of work:
Rebranding | Packaging
