I’m Ramy Zayed, a Senior Art Director and self-taught brand designer & strategist, obsessed with creative problem-solving and storytelling.

Growing up, I spent most of my time drawing, crafting, and bringing ideas to life. I was always drawn to storytelling, constantly creating and sharing little narratives about everything I did with those around me. But when it came to choosing a career, I lacked direction. Encouraged by those around me, I pursued Architectural Engineering, a field that seemed to fit my mindset.

Architecture taught me how to think critically, solve problems, and design with purpose. But something was missing: storytelling. After a lot of exploration, I found branding and advertising, everything clicked. I realized that when creativity meets strategy, it becomes something far more powerful. That’s when I knew that this was my path.

Since 2013, I’ve been shaping brands across the MENA region, leading diverse design teams, and crafting strategic solutions that go beyond trends to meet real market needs. To me, design isn’t just about aesthetics—it’s about solving problems and telling stories that leave a lasting impact.